Chew on this: two Squamish entrepreneurs are partnering with local breweries to make beer-infused beef jerky.
Just six weeks after starting full production, the 鈥渏erky girls鈥� have already partnered with 10 different breweries across British Columbia, including A-Frame and Backcountry Brewing in Squamish.
鈥淭his started out for us as a fun venture, and I鈥檓 not saying we didn鈥檛 see the potential, but there is so much potential that we鈥檙e thinking of our business a little differently,鈥� said Suzie West.
鈥淲e鈥檙e brainstorming and tweaking our business plan. We need to figure out where to go from here.鈥�
The original idea for the beefed-up snack started in the spring, when West鈥檚 friend Beth Shaw was making her own smoked salmon. She quickly moved on to jerky, and began experimenting with a backcountry beer in the marinade 鈥� when West got involved, the Craft Jerky business idea was born.
鈥淏oth of us were like, this is amazing,鈥� said West.
Both women already have full-time jobs, and they鈥檝e been moving forward cautiously to make sure they can keep up with the demand. In 2018 they plan to hire a few employees and lease more commercial equipment.
鈥淧art of it is the growth of the microbrewery industry,鈥� said Shaw. 鈥淭his is just a unique product that no one has really done before. It鈥檚 like everything has been done before, but I think we really found something and we want to be frontrunners.鈥�
Other breweries that have joined on include Phillips in Victoria, Central City in Surrey and Coast Mountain and Whistler north of Squamish. They鈥檝e also created a kid-friendly root beer version.
The breweries order batches of jerky made with their own craft brews.
The average batch is about 40 bags, which have 50 grams each of the dried meat. Each batch comes from six kilograms of Alberta beef, which ends up being about two kilograms when dried.
Shaw said the best beers to use are IPAs, because of their strong hoppy flavour, but they have also made a batch with Howe Sound Brewing鈥檚 Imperial Megadestroyer licorice stout. She also has plans to experiment with red wine.
Both Shaw and West admit they prefer savoury snacks to sweet, and they both love jerky.
They鈥檙e also tapping into a bigger market 鈥� according to a study done by Neilson in 2017, sales of 鈥渕eat snacks鈥� including jerky and other dried meat, has been rising steadily for the past five years, while the dominating chip market has been declining.
鈥淚 love that it鈥檚 a snack, and it鈥檚 chewy and salty and full of protein. I鈥檇 much rather eat that sitting and watching a movie than chips. Our product is very clean, and for what it is, it鈥檚 very healthy. For me, it鈥檚 just a great snack. That鈥檚 why I love it,鈥� said West.
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***Please note this is a corrected version. A previous version of the story said each bag had 250 grams of dried meat. In fact, each bag has 50 grams of dried meat.
